Course curriculum

  • 1

    The APIEM Professional Certificate in Event Planning Part 1: Welcome to the Course; The Scope of the Event; The Event Business Plan; The Event Critical Path

    • Welcome to the APIEM Professional Certificate in Event Planning

    • Module 1 - Research and Agree the Scope of an Event

    • Module 2a - The Business Plan for the Event - Mission, Aims and Objectives

    • Module 2b - Writing SMART Objectives

    • Module 2c - The Business Plan for an Event - Financial Management

    • Module 2d - The Business Plan for the Event - Financial Management Tips

    • Module 2e - The Business Plan for an Event - Administration

    • Module 2f - The Business Plan for an Event - Marketing Strategy

    • Module 2g - Marketing Segmentation, Targeting, Positioning

    • Module 2h - The Business Plan for the Event - 5 Marketing Tactics to Attract Attendees

    • Module 2i - The Business Plan for an Event - People and Resources

    • Module 2j - The Business Plan for the Event - Writing a Job Description

    • Module 2k - The Business Plan for an Event - Sustainability and Ethics

    • Module 2l - The Business Plan for the Event - Sustainable Events, Waste Management

    • Module 2m - The Business Plan for the Event - Sustainable Events, MGM Resorts

    • Module 2n - The Business Plan for an Event - Writing the Business Plan

    • Module 2 Quiz - The Business Plan for the Event

    • Module 3a - Plan and Implement a Critical Path for an Event

    • Module 3b - Plan and Implement a Critical Path for an Event - Network Diagrams and Gantt Charts

    • Module 3c - Creating a Network Diagram

    • Module 3d - Creating a GANTT Chart

    • Module 3 Quiz - The Critical Path for the Event

  • 2

    The APIEM Professional Certificate in Event Planning Part 2: Selecting the Event Venue; Selecting Contractors and Suppliers; Managing Contracts for the Event; Writing Policies and Procedures

    • Module 4a - Selecting the Event Venue - Factors to Consider

    • Module 4b - Event Venues

    • Module 4c - Selecting the Event Venue - Creating a Checklist of Criteria

    • Module 4 Quiz - Selecting a Venue for the Event

    • Module 5 - Selecting Contractors and Suppliers

    • Module 5 Quiz - Selecting Contractors and Suppliers

    • Module 6a - Managing Contracts for the Event - Legal Definitions

    • Module 6b - Managing Contracts for the Event - Contract Essentials

    • Module 6c - Managing Contracts for the Event - Contracts and Agreements

    • Module 6d - Managing Contracts for an Event - Different Types of Contract

    • Module 6e - Managing Contracts for the Event - Performers

    • Module 6f - Managing Contracts for an Event - Monitoring and Conclusion

    • Module 6 Quiz - Managing Contracts for the Event

    • Module 7a - Writing Policies and Procedures - Definitions

    • Module 7b - Writing Policies and Procedures - Guidelines

    • Module 7 Quiz - Writing Policies and Procedures

  • 3

    The APIEM Professional Certificate in Event Planning Part 3: Designing the Event Concept; Using Technology; Providing Access for People with Special Needs

    • The Event Concept - Recap

    • Module 8a - The Event Concept - Engagement & Authenticity

    • Module 8b - The Event Concept - ICTs & Inclusivity

    • Module 8c - The Event Concept - Sustainability

    • Module 8d - The Event Concept - Health and Safety

    • Module 8e - The Event Concept - Strategic Issues - Objectives

    • Module 8f - The Event Concept - Strategic Issues - Research

    • Module 8g - The Event Concept - Coca Cola Case study

    • Module 8h - The Event Concept - A Conference Case Study

    • Module 8i - The Event Concept - Creative Event Design - Creativity

    • Module 8j - The Event Concept - Transforming The Natural History Museum into an Event Space

    • Module 8k - The Event Concept - Creative Event Design - Storytelling

    • Module 8l - The Event Concept - Creative Event Design - Experience

    • Module 8m - The Event Concept - an Evening Corporate Event

    • Module 8n - The Event Concept - Creative Event Design - Design

    • Module 8o - The Event Concept - The Creation of a Wedding

    • Module 8 Quiz - Designing the Event Concept

    • Module 9a - Using Technology in Events - Advantages - part 1

    • Module 9b - Using Technology in Events - Advantages - part 2

    • Module 9c - Using Technology in Events - 5 Ways Technology is Changing Event Planning

    • Module 9d - Using Technology in Events Pre-event

    • Module 9e - Using Technology in Events - During & After the event

    • Module 9f - Using Technology in Events - Social Media Promotion

    • Module 9g - Using Technology in Events - The Event App

    • Module 9h - Using Technology in Events - The Event App

    • Module 9i - Using Technology in Events - Facial Recognition Technology

    • Module 9j - Using Technology in Events - Holograms

    • Module 9k - Using Technology in Events - Conferences

    • Module 9l - Using Technology in Events - Criteria for Using Technology

    • Module 9m - Creating Virtual Events

    • Module 9 Quiz - Using Technology in Events

    • Module 10a - Designing Accessible Events - Introduction

    • Module 10b - Designing Accessible Events - Principles

    • Module 10c - Designing Accessible Events - Training Event Staff

    • Module 10d - Designing Accessible Events - Facilities

    • Module 10e - Designing Accessible Events - Edinburgh Arts Festival Case Study

    • Module 10 Quiz - Designing Accessible Events

    • The APIEM Professional Certificate in Event Planning Conclusion

  • 4

    The APIEM Professional Certificate in Event Planning Part 4: Final Course Assessment. Answer all the 75 questions in this final quiz and achieve a pass mark of 60% to be awarded your certificate.

    • The Business Plan for the Event

    • The Critical Path for the Event

    • Selecting a Venue for the Event

    • Selecting Contractors and Suppliers

    • Managing Contracts for the Event

    • Writing Policies and Procedures

    • Designing the Event Concept

    • Using Technology in Events

    • Designing Accessible Events